I, for one, thought this straightener would be awesome, just because it looks awesome. It has a digital temperature display, and you can adjust the temperature all the way up to 450 degrees. I use it on 450 degrees, because from previous experiences, I know that temperature works the best on my hair. It's very light weight, and has a really long cord on it, so you don't have to hug the power outlet.
I found the flat iron holder to be very useful. I remember getting fussed at when I was younger because the heat from the straightener would make the bathroom counter so hot, and it would start to smell weird. My daddy always wanted us to keep a close eye on it so it wouldn't damage the counter, and he was always worried we would walk out of the house, leaving the straightener turned on, and it would catch on fire. With this holder, it's off of the counter, and it has open areas in it, so the heat can escape, and the straightener is made to cut off after thirty minutes of inactivity, which is great for those of you who are often very forgetful.
One thing I have always been skeptical about it is the thermal shine sprays. I always thought, there is no way that can work. Well, the KQC Thermal Shine Spray can be used on wet or dry hair, and I used it on my hair while it was dry. It doesn't leave a greasy feeling like I thought it might would. It's not heavy either. I thought it would probably drench my hair, but it's very light and airy. I don't really like the smell of it, as it smells like men's cologne, and one that I wouldn't exactly like. I used it, then used the Avanti straightener, and I loved the results. I used to have little pieces of hair on the top of my head that would stick straight up in the air when I straightened my hair, but it held them down, and I got several compliments on how great my hair looked compared to normal. Check out the difference.